In one of my classes, we were required to read a book called The Tipping Point by Malcolm Gladwell. In the beginning of his book, Gladwell talks about the trend of Hush Puppies shoes that started out as a hipster trend in Manhattan. The trend spread across the United States and increased tremendously. In my opinion, I thought the way he wrote the beginning of his book was a good way to catch the audience’s attention. The author used the trend of the Hush Puppies shoes as a way to introduce the theme of the book.
I like how the author transitioned from the introduction chapter of the book to chapter one. I thought chapter one was extremely interesting because Gladwell goes into extreme detail, which can easily catch the audience’s attention. He specifically uses syphilis and HIV as an example in order to convey his idea and get his point across. Just like syphilis and HIV, trends and styles can be spread across many people too. “The Tipping Point” was a term that Gladwell uses to describe something that can eventually turn into a popular and significant trend. There are three variables or “rules of epidemics” that Gladwell identifies and goes into detail about in his book: the Law of the Few, the Stickiness Factor, and the Power of Context.
The Law of the Few is broken down into three kinds of people that can be classified as Connectors, Mavens, and Salesmen. Connectors are individuals who can build relationships with other people and maintain them. Mavens, on the other hand, are individuals who have a strong desire to assist other consumers and to ensure that they are making smart decisions on their behalf. Salesmen have the ability to be extremely persuasive in changing individuals’ behaviors.
Next, Gladwell goes into detail about the Stickiness Factor. He used Sesame Street and Blue’s Clues as an interesting example to describe this rule. The Stickiness Factor plays a key role in determining whether a trend will increase in popularity. By using these two television shows as examples, he explains the benefits of how these shows helped children improve and develop their cognitive and reasoning skills.
Finally, the Power of Context is a term used to describe when a trend is not right and will not reach “the tipping point”. He uses the decline of violent crime rates in New York city in the 1990s as an example to elaborate further in detail about this term. Gladwell mentions that there were a large variety of factors that influences changes in an environment.
Overall, I thought this book provided me with powerful insight and knowledge that will be valuable to me as a Telecommunication major. Gladwell does a great job throughout his book describing and discussing the importance of change. The information that Gladwell provided was very engaging and made me think about whether a trend can reach “the tipping point” or not. The Tipping Point is a book that I would definitely recommend to anyone who wants to learn interesting ideas and concepts about trends.